TOSI University aims to build a safe, informed, and skilled postOp care community and set a gold standard in the field. In this campaign the goal is to inform healthcare providers the best practices to ensure effective healing for clients. Using the incorrect techniques on clients post surgery could cause underlying tissues to collapse and encourage seromas to form later on due to uneven adhesions throughout the dermal tissue layers. Misinformation in the body altering aesthetic industry can create unrealistic expectations as well as extensively harm patients. One of many pain points our audience of professionals have is sounding unintelligent so we found this campaign performed best. The misinformation campaign uses an emotional appeal to the caring nurse, our target audience, with the purpose of giving professionals confidence that they can ensure safety of their clients by gaining proper education through TOSI University.