In my role, I was responsible for the following key tasks:
Concept Development: Collaborated with the university’s leadership team to understand the new target audience and the core messages needed for the rebranding effort.
Video Production: Utilized CapCut and Canva to create a high-quality video that includes engaging visuals and informative content tailored to surgeons and nurses.
Editing and Refinement: Ensured that the final video was polished and professional, incorporating feedback from stakeholders to meet the university’s standards.
TOSI University Surgeon Massage Program
TOSI University stands as a leading institution aiming to set the gold standard for post-operative care education. Recognized for its innovative approach, TOSI University is in the process of a strategic rebranding to better address the needs of healthcare professionals—particularly nurses and surgeons. This rebranding aims to expand the university’s reach and enhance the quality of care through specialized training programs. As part of this initiative, I was tasked with creating a promotional video to effectively communicate the benefits of the Surgeon Massage Program.
Tools and Techniques
CapCut: Employed this video editing tool to assemble and refine the video, ensuring smooth transitions, clear audio, and effective visual storytelling.
Canva: Used Canva to design visually appealing graphics and overlays that complemented the video’s content and reinforced key messages.
The Surgeon Massage Program video serves as a pivotal element in TOSI University’s strategic rebranding. By leveraging CapCut and Canva to create an engaging and informative piece, I contributed to the university’s mission of improving post-operative care education for healthcare professionals. The successful execution of this project not only met the immediate goals but also positioned TOSI University for continued growth and impact in the field of post-operative care.