Social Media Marketing Portfolio

About Me

I hold a Bachelor’s degree in Business Management, which has significantly enhanced my research, marketing, and communication skills.

As a driven Social Media Marketer, I have successfully executed campaigns that have notably increased impressions. I am a dynamic and creative professional with a passion for enhancing brand awareness, generating leads, and aligning social media initiatives with business opportunities. My entrepreneurial spirit and commitment to wellness further inspire my marketing approach.

I possess a strong understanding of various social media platforms and am proficient in content creation tools such as Canva. During my internship at TOSI University, I developed and executed social media campaigns that successfully increased engagement and brand visibility. My exceptional copywriting skills enable me to connect with diverse audiences, while my ability to create eye-catching graphics captures attention effectively.

Campaigns

  • Campaign Overview for TOSI University

    TOSI University prioritizes authenticity and factual accuracy in post-operative care education. Recognizing that misinformation can stem from a lack of confidence, clarity, and inconsistent practices among professionals, their mission is to empower practitioners and patients with reliable, research-based information.

    While interning at TOSI University, I contributed to campaigns that showcased transformative and innovative approaches to post-operative care education. These initiatives aimed to enhance understanding and improve outcomes in the industry, ultimately fostering a community committed to evidence-based practices. Each campaign was designed to engage, inform, and inspire both healthcare providers and patients, reinforcing their dedication to excellence in post-operative care.

  • I curated social media content and engaged in comprehensive research to produce academic articles that resonate with healthcare professionals. My focus was on body-altering aesthetics, where I utilized modern research tools such as Google Scholar, PubMed, and the National Institutes of Health to ensure the relevance and rigor of my findings. I published these articles through Mediscope on the TOSI University website, using WordPress to effectively reach the healthcare community.

  • Tai Brown, Founder of TOSI University:

    I highly recommend Samantha for her exceptional work as a social media intern at TOSI University. She successfully grew our LinkedIn presence by over 100 new connections and followers in a remarkably short time, showcasing her strategic approach and dedication. Additionally, her thorough research and eye-catching graphics significantly enhanced our content's appeal and engagement.

    Maya Simic, Brand Strategist:

    Samantha is a powerhouse of creativity and reliability! As a brand strategist at TOSI University, I was consistently impressed by her ability to adhere to brand guidelines while fostering a vibrant culture and community. You can always count on her to go above and beyond, making her an invaluable asset to any team.